VIVA 4G LTE Campaign
With Batelco and Zain having launched 4G services in Bahrain, VIVA Telecom needed to come out with a big campaign, which communicates a positive advantage of their 4G service v/s the competition. These advantages are basically the experience that VIVA will provide, via the superior coverage and true 4G LTE speed. We achieved the objective through an idea that showcased a fresh take on speed by making big downloads seem small, be it while streaming, downloading or playing games.